Customers and product management
Area, strategic goals and metrics
Target
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Promoting the responsible and rational use of mineral fertilizers, i.e. green agriculture, and providing expert support to agricultural producers and advancing a customised product offering
Actual
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ISO 9001:2015; -
GOST R ISO 9001:2015; -
ISO 14001:2015; -
ISО 45001:2018.
Target
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Establishing business partnerships built on mutual trust and respect and ensuring a shared understanding of obligations and expectations from the partnership
Actual
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We are committed to the responsible use of our products making sure they are safe for people and the environment. Product life cycle management at PhosAgro is in full compliance with applicable Russian and international standards and regulatory requirements. We seek to minimise any potential negative impact of our products on safety, health and the environment throughout the value chain, from product development to the end of its life cycle.
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Developing products that meet customer requirements and enable farming with due consideration of environmental factors, soil and crop requirements, the climate agenda and the need to reduce greenhouse gas emissions in the value chain
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Advancing digital technology in agriculture to boost crop yields and quality in the near term, including by raising consumer awareness of innovations in agricultural production
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Enhancing PhosAgro’s competitive strengths as one of the world’s leading suppliers of phosphate fertilizers for farmers
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Expanding PhosAgro Group’s involvement in programmes to protect human health and the environment, ensure food security and combat soil degradation
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Developing circular economy by increasing rates of recycling, including the use of by‑products from PhosAgro Group's facilities
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compliance with Russian and international standards and regulations; -
integration of quality, occupational health and safety, and environmental management systems; -
accurate traceability of materials, elements and substances from product development to the end of life cycle; -
open and transparent information about the properties and quality of products for customers and other stakeholders; -
open dialogue with stakeholders regarding their expectations and satisfaction with the Group’s products and services.
Product management framework
System for planning and defining criteria for product development
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stakeholder requirements and opinions about products and services; -
market expectations, requirements and trends; -
regulatory requirements applicable to activities and products; -
cutting‑edge methods and technologies of production, including those aimed at ensuring greater safety of the product and its manufacturing processes for humans and the environment; -
changes in factors and risk assessment, with new opportunities reviewed; -
opportunities for implementing the circular economy principles and contributing to Russia’s national goals and UN SDGs.
Internal quality control
External quality control
Risks specific to the Group’s operations include:
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Risks associated with chemicals management and regulatory requirements for product safety -
Risks associated with innovation and customer satisfaction -
Risks associated with ensuring ethical research and production principles
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certification of our products and enhancing consumer awareness about our products and services; -
attracting our target audience’s attention through training services and agricultural technologies, including digital ones; -
continually developing our product line and services based on regular consumer feedback.
2025 metrics and highlights
Regulatory environment and management of risks associated with chemicals
Regulations and certain requirements applicable to mineral fertilizers in Russia
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toxicological and hygienic – in Erisman Federal Research Centre of Hygiene; -
biological – in Pryanishnikov Institute of Agrochemistry; -
environmental – in the Federal Service for Supervision of Natural Resources (Rosprirodnadzor) and Lomonosov Moscow State University; -
sanitary and epidemiological standards – in Rospotrebnadzor.
Foreign regulations and certain requirements applicable to mineral fertilizers by the European Union
REACH Regulation
PhosAgro Group’s products exported to EU customers have been registered pursuant to Regulation (EC) concerning the Registration, Evaluation and Authorisation of Chemicals (REACH
We produce ammonium nitrate
CLP Regulation
FPR and ANSES recommendations (cadmium level requirements)
KKDIK Regulation
Voluntary ESG certification of products GRI 2‑28, 417‑1
Green One
Green Label
Labelling in accordance with European Union legislation
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ISO 9001:2015; -
GOST R ISO 9001:2015; -
ISO 14001:2015; -
ISO 45001:2018; -
GOST R 58658‑2019 (Green One).
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Having the GMP+FC 2020 and НАССР (GOST R 51705.1 ‑2024) certificates authorises production and sale of feed in Russia, CIS, and EU: GMP+ R1.0; -
НАССР (GOST R 51705.1–2024).
Pro Agro Lectorium training programme
Programme milestones to date:
Digital services for farmers
The agro-industrial sector is now one of the most promising fields for digital transformation, with AI-powered digital technologies being rapidly adopted by farmers worldwide.
The Agro Calculator supports 38 major crops and 47 preceding
Agro Calculator with generative AI
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new models were developed from agronomist data; -
generative AI was incorporated to enable direct responses to agronomist queries; -
an API (Application Programming Interface) was developed for integration with external services, connecting the Agro Calculator to other Russian agri‑tech platforms.
Survey participants
Customer satisfaction surveys
Customer satisfaction with the Company's products in 2025, %
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To what extent are you satisfied with the following parameters at PhosAgro?
Please rate each parameter on a scale from 1 to 5, where 1 means “not satisfied at all” and 5 means “completely satisfied”.